Firstly, make sure each page of your site has a descriptive title. Because search engines usually give the most weight to the page's title, you should place a descriptive phrase between the

tags
You can control how search engines catalog your site with tags. Not all search engines make use of these tags, but using them will definitely improve your position in those that do. All tags should be placed within the ... portion of the document.

The description tag lets you specify a short summary about your web site. This tag should clearly describe what one can find at your Web site. Here's an example:


Some search engines limit the description to 200 characters. To be on the safe side, make sure your description does not exceed 200 bytes (characters). If you do not use tags to describe your site, the Web page description will be derived from the first 200 characters in the HTML ... portion. Also note that there should be only one description tag per page.

The keywords tag lets you specify a set of keywords that a search robot should give precedence to when cataloging the page or how people can find your web site. Here's an example:



The keywords can include up to 1000 characters of text. Be sure that the
keywords you choose are relevant to the contents of your page. Note that the keywords are used in the indexing process but will not display on your Web page or on a search response page. Try to incorporate singular and plural cases of words, as well as active and passive verbs. Also make sure your keyword list includes both general and specific words related to your site. You rarely want to target a single keyword, because, with the billions of words indexed on the Web now, one word simply won't cut it. Always use phrases, not plain words, in your list.